In February, we completed two test screenings of the film.  Intimate locations – the screening room of a post-production facility.  About 15 people in attendance each night.  I served wine.  I know it’s rock radio so an Australian Merlot doesn’t immediately come to mind but I’m just trying to add a touch of class to the proceedings. (Editor note:  I even took a picture of the wine and glasses but my picture upload is not cooperating!).

Needless to say, it was a thrill to sit and watch the finished product with a live audience.  Now I knew almost everyone at both screenings but it was still a nice mix of a few radio/voice over types, a few old friends, a couple of people who worked on the film and even a couple of strangers who have nothing to do with radio, TV or film.  The feedback was universally positive – people really seemed to love the film.   And I do have friends and colleagues who can dish out the constructive criticism when it’s warranted.

In this case, it was mostly constructive praise.  Criticism was mainly of the “tweaking” variety.  I gave them all a questionnaire to fill out at the end.  Some comments:

“You meted out the story telling with each character in such a way as to make the point on that portion and move on to the next. I thought your timing was excellent. ”

” Well produced!!  Very interesting subject matter, a great range of music, and visually compelling. ”

“The best film about radio I’ve ever seen.”

I was looking for any obvious holes or segments that didn’t work or make sense.  There was very little of that so here we go:  I have begun the outreach to broadcasters and distributors.  Another journey has begun.  I am trying to avoid the pounding the pavement on the film festival circuit, though Friday was the deadline for submitting to the Toronto International Film Festival and I dropped it off in person.   Updates to follow!